Cameron Murray

WE GAVE A NEW AUDIENCE A REASON TO DRINK MILK

“Mom’s make all the household decisions” says every strategist in advertising, amirite? We instead gave the choice to people who could benefit most, kids who often break bones. And yes, it worked. Well.

We launched the campaign with two online videos which received more
than 700,000 organic views and more than 84,000 engagements.

Outside of social media, we designed posters and exclusive merchandise that
were distributed during our events and signed by professional skateboarders; 
Tommy Sandoval, Garrett Hill, Taylor Bingaman and Trevor McClung.

And on International Go Skateboarding Day, we created the #boneslovemilk Skatepark Tour - A series of best trick contests at three of L.A.'s most iconic skateparks.