Cameron Murray
creative | senior/acd copywriter
GOT MILK? | Bedtime Stories
This campaign ran the gamut, almost all media mediums and such. We even created a short animated multimedia spot that incorporated a Shazam link to downloadable bedtime stories for parents and kids, but mostly kids, because sleep is dope. The bedtime stories were added to the Apple App Store and available via facebook so parents could easily access them for bedtime. Read, sip some milk, repeat until Zzz.
THE BEST WAY TO START THE DAY ACTUALLY BEGINS
THE NIGHT BEFORE…
…WITH A GOOD NIGHT’S SLEEP.
Here are a few highlights from the seven unique children’s books that parents
could read to their kids. Inspired by late 90’s Highlights Magazine, we wrote
stories that within them told kids when and why to drink a sip of milk.
If parents needed a little extra assistants during their bedtime routine, they could
turn to these stories as a way to limit the fuss during the dreaded witching hours.
The Milk Truck visited local Los Angeles neighborhoods between 7pm and 8pm. handing out small cartons of milk to kids, it reminded parents that milk helps with a good night's sleep, and a good night's sleep helps with a better tomorrow.
download: HERE
role: Idea - copywriter/author
CD Saul Escobar
CD Curro Chozas
ECD Pablo Buffagni
Director Armando Bo
press: AdAge, Creativity Online
awards: Cannes Bronze Media Lion (Bedtime Stories), Cannes Silver Film Lion (Battle), Effie Gold, Jay Chiat Silver