Cameron Murray

NBA 2K IS THE PLACE TO SHOW UP, SHOW OFF, AND PUT ON A SHOW.

The 2K blacktop is the world’s blacktop. It’s the place where friendships are forged and rivalries are born. The place anyone and everyone comes together. Which is the soul of our invitation to “See You On The Court.”

Collecting the content was tricky since we created a lot of pieces–4 unique covers, a completely fresh design system and messaging toolkit, an announcement campaign, a Summer League event, over 10 longform scripted gameplay trailers, 15 scripted social films, over 500 pieces of original content including BTS and MoCap, a launch event, and global launch trailer.

collectively we received over 123 million video views (destroying our targets by over 1,000%) and beat our pre-order sales goals. We then ended our launch window with a YoY increase in sales and a 93% positive/neutral sentiment among our fans. And finally, I made my acting debut starring opposite San Antonio’s Victor Wembanyama, who somehow is even taller in person.