Cameron Murray
creative | senior/acd copywriter
NBA 2K19 | They Will Know Your Name
When designing the 20th anniversary cover of NBA 2K19, we wanted people to not only get the game but use it as a platform for self-expression. Starting with LeBron James, we collaborated with the King to craft a cover that spoke to the unique narrative behind his legend.
BEHIND EVERY LEGEND IS A NARRATIVE
THAT SHAPES THEIR LEGACY.
Our cover transcended gaming culture as people on social media, celebrities,
and athletes from other sports started designing their own versions.
Press: ESPN, Sports Illustrated, Bleacher Report, Hypebeast, Highsnobiety, Adweek, Forbes, Washington Post, Variety, CBS, and more.