Cameron Murray

FOR 40 YEARS, ONE STAGE HAS BROUGHT US ALL TOGETHER.

2024 is a big year for the WWE and WWE 2K franchise. It marks the 40th anniversary of WrestleMania, also the WWE brand and fandom are at an all-time high, and the WWE 2K franchise is more popular than ever before—a trifecta that needed to be met with the same level of intensity as “Stone Cold” Steve Austin’s “Stone Cold Stunner”.

To match this fervor, we immersed fans in the action by reimagining iconic WrestleMania moments to unveil our game. Then, for the launch, we threw them into the ring, allowing them to experience what it's like to take a clothesline from Hulk Hogan's 24-inch python, brother.

True to form, we began with a blank canvas and crafted a colossal campaign spanning hundreds of assets.

This included three unique covers, notably featuring our first all-female sports cover at 2K, a comprehensive toolkit with brand messaging, numerous scripted social videos, scripted gameplay and mode trailers, as well as announce and launch creative.

A few results:
• Our announcement moment shattered records as the best-performing in 2K sports title history.
• Within 24 hours, #WWE2K24 skyrocketed to the top spot on X (Twitter), with our spot amassing over 10 million views—an impressive 618% increase over 2K23.
• Pre-order sales surpassed expectations by over 60%.
• The launch moment garnered over 9.5 million views in just 24 hours, propelling us to exceed post-launch sales expectations by double-digit percentages.